From CCTV to MTV: Paper on the Cheap
If bands could get to No. 1 on the charts for ingenuity rather than record sales, then the amusingly irreverent unsigned trio, The Get Out Clause, would win hands down. The English indie band exploited a legal loophole to make an innovative video for their single Paper on the cheap.
“We wanted to produce something that looked good and that wasn’t too expensive to do,” says guitarist Tony Churnside, 29, who met the other band members at The University of Salford in Manchester. Desperate to make a video for their new single Paper, but with no budget to hire a crew, the Manchester guys decided to let the state do the filming instead. The band used footage from some of the many CCTV surveillance cameras stationed around their home city of Manchester to create their own music video. The Get Out Clause played in front of CCTV cameras at 80 locations (out of the 13 million CCTV “security” cameras currently deployed throughout England), including at Deansgate, on a bus, on a zebra crossing and in the Castlefield Amphitheater. They then approached the companies who owned the cameras and used England’s Freedom of Information Act to obtain the footage.
The images were then pieced together and used as the video for one of the band’s songs, Paper. James Thomson of the band said, “You can’t help but go somewhere and not see one of these CCTV cameras, so we just thought we’d regurgitate what was available to us.” Tony Churnside, the band’s guitarist, said: “Legally, you are supposed to be able to get this footage back as it is information that is held about you. The vast majority of these places didn’t respond, so there was only a few we managed to get footage from in the end.” In all, the band had played in front of 80 CCTV cameras, and managed to get a quarter of the tapes back. The video ended up showing the band playing in 20 different locations throughout Manchester.
The Get Out Clause: Paper
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Technorati: The Get Out Clause, Paper, English band, Manchester band, Manchester, England, Great Britain, Britain, United Kingdom, art, photographs, photography, music, indie music, indy music, songs, entertainment, multimedia, video, music video, culture, cultural, social, social life, society, BBC, CCTV, MTV, BBC television, television, news, entertainment news, world news, world
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