The Lady and the Tramp: The Glittering, Glamorous Lives of Auto-Show Models
Bikini-clad models and other alluring vamps seem to go hand-in-hand with trade convention exhibitions, but they’ve probably left their most indelible mark on the American mind in the auto-show industry. Models were used to sell cars quite early in the auto world’s history, with the very first auto-shows in 1905 (which debuted in either or both Chicago and New York) having a number of glamor girls adorning the motor cars on display. The early role of the auto-show model was to serve as a beguiling, alluring bumper-sticker, or as a glittering, glamorous hood ornament. It’s being claimed that over time the role of auto-show models has evolved somewhat from their earlier role as “Sirens of Glitter” to actual spokespeople who can be trained to smile as they rotely spew out on-site infomercials about the vehicles to entice potential buyers. A recently published book by Margery Krevsky, Sirens of Chrome, traces the story of auto-show models from bikinis and short-shorts to more business-like attire and approaches, and includes photography from the automotive history.
Thanks to The Morning News.
Please Bookmark This: