Back to the Start: Choosing a More Sustainable Future

Back to the Start: Choosing a More Sustainable Future

Back to the Start is a stellar animated short film by the acclaimed animator Johnny Kelly, created at London’s esteemed Nexus Productions. The film very eloquently dramatizes the story of a farmer who slowly turns his family farm into an industrial animal factory before seeing the errors of his ways. When a crisis of conscience takes hold, the farmer returns to his low-impact ways and opts for a more sustainable future. All the while, Willie Nelson sings a cover of Coldplay’s The Scientist, the one that goes “…I’m going back to the start.” Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a more sustainable food system.

Back to the Start: Choosing a More Sustainable Future

(Best Viewed in HD Full-Screen Mode)

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