Somewhere: Pigs Fly. And Sing. With Chickens!

Somewhere: Pigs Fly. And Sing. With Chickens!

Somewhere is a short film created by FMS, featuring a CG pig for the animal cruelty prevention charity, Animals Australia. The CG pig, named Peanut, takes viewers to a real factory farm before she sings Somewhere and flies to freedom.

There are many things in this world we are powerless to change, but this is not one of them. We all know how horrible factory farming is by now, and at the very least we owe all animals raised for food, a decent quality of life and protection from cruel treatment. This campaign encourages retailers, producers and consumers to work together to ensure the ethical care of animals.

Somewhere: Pigs Fly. And Sing. With Chickens!

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Abandoned: The Plight of American Family Farms

Abandoned: The Plight of American Family Farms

Abandoned is a haunting four-minute short film directed by David Altobelli, accompanied by Karen O’s cover of Willie Nelson’s Mammas Don’t Let Your Babies Grow Up To Be Cowboys. Chipotle commissioned this short film as part of its campaign to raise awareness about the negative effects of industrialized farming.

The film follows three young boys as they enter and explore a dusty, vacant farmhouse in the quiet hours before dawn. Abandoned works because it feels like a music video, not a message film about the dire straits of family farms. Only at the very end of the film is Chipotle’s branding established, along with a pitch for Farm Aid.

Abandoned: The Plight of American Family Farms

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Back to the Start: Choosing a More Sustainable Future

Back to the Start: Choosing a More Sustainable Future

Back to the Start is a stellar animated short film by the acclaimed animator Johnny Kelly, created at London’s esteemed Nexus Productions. The film very eloquently dramatizes the story of a farmer who slowly turns his family farm into an industrial animal factory before seeing the errors of his ways. When a crisis of conscience takes hold, the farmer returns to his low-impact ways and opts for a more sustainable future. All the while, Willie Nelson sings a cover of Coldplay’s The Scientist, the one that goes “…I’m going back to the start.” Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a more sustainable food system.

Back to the Start: Choosing a More Sustainable Future

(Best Viewed in HD Full-Screen Mode)

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