Jeff Koons: Wonder Bread
I recently posted an article about Jeff Scher’s experimental short film Still Loaf with Guitar. Spin Cycle is a companion piece; both are earlier films in the series of works illustrating his long-term creative fascination with the illusion of motion via animation. Exploiting the visually symbolic nature of white bread, Scher created a panorama of color and optical effects in both of the films.
Comprised of 78 paintings on paper, Spin Cycle features a single slice of Wonder Bread rotating in limbo. As the film advances, Scher adds layers of paint and collage to the individual frames and then re-photographs them. The result is a film that blooms with the successive additions of color and texture until the image evolves into a dense and challenging cinematic experience.
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Spin Cycle: The Magic of Wonder Bread
Animation by: Jeff Scher
Technorati: Spin Cycle, Wonder Bread, Jeff Scher, filmmaker, art, images, animation, film, animated film, experimental film, entertainment, music, songs, video, animated video, experimental video, music video, culture, cultural, social, society, world, Jeff Koons
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