Logorama Wins the 2010 Oscar for Best Animated Short Film

Logorama Wins the 2010 Oscar for Best Animated Short Film

Logorama is an award-winning, provocative and daring animated short film from the French H5 design collective, directed by François Alaux.  The film screened this year as an Official Selection at The Sundance Festival, and it has now won the 2010 Academy Award for Best Animated Short Film.

Logorama Wins the Oscar: Thank You Comments by Nicolas Schmerkin, Producer

Logorama: A Hard-Boiled Heist Flick With An Earth-Shattering Twist!

Logorama is an award-winning, provocative and daring animated short film from the French H5 design collective.  The film screened earlier this year as an Official Selection at The Sundance Festival, and it has now won the 2010 Oscar for Best Animated Short Film.  The film takes the viewer on an entertaining, violent, profane, action-packed caper set in a world comprised entirely of well-known corporate logos and iconic mascots.  How familiar are the stars of this film?  Well, an evil Ronald McDonald embarks upon a shooting spree on a street overflowing with 7-Elevens, U-Haul trucks, Wal-Marts and Pizza Huts.   The Michelin Men are bumbling, foul-mouthed cops on his trail, and Bob’s Big Boy picks his nose and flings it on an unsuspecting victim.

But make no mistake, Logorama is a cleverly executed critique of our times.  Our world is fueled with the signatures of commerce and consumption, where everyday symbols are imprinted in our collective memories, nagging away on the subconscious, hand in pocket and ready to draw money from our wallets.  It is within this context that H5 go far beyond a simple exercise in artistic defiance.  This is the beauty of their work: they transgress the graphic codes of our everyday experience.  They place them within a completely different context, which sufficiently sparks considerable food for thought.

Logorama: A Hard-Boiled Heist Flick With An Earth-Shattering Twist!

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Granny O’Grimm’s Horrible Tale of Sleeping Beauty

Granny O’Grimm’s Horrible Tale of Sleeping Beauty

Granny O’Grimm’s Sleeping Beauty is an acclaimed, hilarious animated short directed by Nicky Phelan, which is a 2010 Oscar Nominee for Best Animated Short Film.  The other Nominees are French Roast, Logorama, A Matter of Loaf and Death and The Lady and the Reaper.

Granny O’Grimm turns the age-old traditions of bedtime stories and fairy tales topsy-turvey.  Cleverly crafted as a mixture between a conventional fairy tale and a horror story, this animated short is a wickedly wonky re-telling of a tale that makes us laugh at the same time that its sense of bitterness makes us  reconsider the cost of marginalizing our elderly in a world that’s obsessed with youth and beauty.  It’s both amusing and terribly sad that Granny’s best attempts to be a gentle loving grandmother telling a bedtime story go so very far astray as she gets caught up in her own angry bitterness.

Granny O’Grimm’s Horrible Tale of Sleeping Beauty

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Logorama: A Hard-Boiled Heist Flick With An Earth-Shattering Twist!

Logorama: A Hard-Boiled Heist Flick With An Earth-Shattering Twist!

Logorama is an award-winning, provocative and daring animated short film from the French H5 design collective, directed by François Alaux.  The film won the Prix Kodak at the 2009 Cannes Film Festival, was an Official Selection at The 2010 Sundance Festival and won the 2010 Oscar for Best Animated Short Film.

The film takes the viewer on an entertaining, violent, profane, action-packed caper set in a world comprised entirely of well-known corporate logos and iconic mascots.  How familiar are the stars of this film?  Well, an evil Ronald McDonald embarks upon a shooting spree on a street overflowing with 7-Elevens, U-Haul trucks, Wal-Marts and Pizza Huts. The Michelin Men are bumbling, foul-mouthed cops on his trail, and Bob’s Big Boy picks his nose and flings it on an unsuspecting victim.

But make no mistake, Logorama is a cleverly executed critique of our times.  Our world is fueled with the signatures of commerce and consumption, where everyday symbols are imprinted in our collective memories, nagging away on the subconscious, hand in pocket and ready to draw money from our wallets.  It is within this context that H5 go far beyond a simple exercise in artistic defiance.  This is the beauty of their work: they transgress the graphic codes of our everyday experience.  They place them within a completely different context, which sufficiently sparks considerable food for thought.

Logorama: A Hard-Boiled Heist Flick With An Earth-Shattering Twist!

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